Ok ladies… want to hear the story
behind the Invisibelt? People ask me all of the time — so
here it goes. My name is Kathy Kramer and I developed the
Invisibelt out of personal need. I have a smaller waist and
slightly larger hips — so whenever I bought pants to fit my
hips — the waist was inevitably too big. I’d always end up at
the tailor or having to wear a belt. The alterations were
too pricey and never looked right, and the belts…well they
were just too bulky (especially when I would wear a fitted
top). I even tried tying shoelaces around my waist, but they
always slipped. I decided to invent an “invisible belt” — a
flat, clear and undetectable belt that no one could see (hey
— clear bra straps were all the rage, so why not?). I scoured
the garment center in NYC for materials, and then after
doing a little research, found a friend of a friend who knew
someone in the belt business. He volunteered to take me to
the manufacturer in New Jersey (he forgot to mention we
would be traveling from NY to NJ via the Lincoln Tunnel in a
convertible…not recommended). Nonetheless, the belt
manufacturer thought I was completely crazy and kept saying
“but why do you want a belt that no one can see?” I
convinced him that there was a huge demand for invisible
belts (my mom thought it was a good idea). For several weeks
we worked on a prototype, until it was (just about)
perfected.
I was working as a beauty editor at a
magazine and I would bring my prototypes to work and ask for
feedback. Sure, there were plenty of skeptics, but I knew I
was on to something when the samples kept disappearing from
my desk drawer. Not only was the 20-year-old intern a fan,
but my editor-in-chief was too. It was a no-brainer: women
of all ages, shapes and sizes needed the Invisibelt.
In December ‘07 the Invisibelt
launched and I’ve never looked back. Women use their
Invisibelts for all sorts of reasons: to eliminate belt
buckle bulge, for weight fluctuation, to rid plumbers butt,
for travel (no need to take off for security), for metal
allergies and more. We are now a small, thriving business
that’s growing right before our eyes — and we have lots more
coming down the pipeline. As we expand, I’d love to hear
your thoughts and feedback (good or bad).
Kathy
Kathy Kramer is a
Lifestyle Expert and Founder of the Invisibelt. Prior to
Invisibelt, Kathy helped launch Life & Style Weekly
and has written for several national magazines including
Shape, Cosmopolitan, Marie Claire, and Health, to
name a few. She also worked as a beauty director for
McCall’s, Rosie, and Weekend and Lifetime Magazine. Kathy
Kramer also does consulting work and is a spokesperson for Perfumania and Cetaphil and is a serial inventor of problem
solving products for women.
Want to hear more from
Kathy Kramer? Sign up for “Dishing with Kathy” and follow
her on Twitter.
(back to top)
|